What Gen Z Wants: The Next Generation’s Expectations for Workplace Benefits
As Gen Z continues to step into the workforce, they’re bringing fresh perspectives and new expectations, especially when it comes to workplace benefits. Born between 1997 and 2012, this generation has lived through a global pandemic, economic instability, and rapid advances in technology. They’re practical, socially conscious, and deeply value flexibility, mental health support, and inclusivity in the workplace1.
If you’re an employer looking to attract and retain this next generation of talent, here’s what Gen Z is looking for, and how your benefits plan can help meet those expectations.
1. Mental Health Support Is Non-Negotiable
Mental health is a top concern for Gen Z. In fact, one in five children and youth in Canada have a diagnosable mental health condition, and many more experience significant emotional or behavioural challenges2. And the reality is, most adult mental health issues start in childhood or adolescence2.
That’s why Gen Z expects their workplace to offer real support for mental health, not just lip service. GroupHEALTH benefits plans can include mental health resources like:
- A modern, comprehensive Employee and Family Assistance Program (EFAP)
- Access to individual and family counselling, delivered by qualified therapists in 30+ languages
- Culturally grounded counselling for Indigenous employees
- Personalized care journeys that include therapy, coaching, or self-guided tools – Gen Z can get the right support for their needs
These benefits not only support the employee, but also their dependents, something Gen Z will care more about as they grow their families or help younger siblings.
2. Flexibility Isn’t a Perk, It’s a Must
This generation grew up with tech and entered the workforce in a hybrid or remote-first world. That means flexibility around when and where they work is something they expect, not just appreciate3. GroupHEALTH’s digital first experience allows employees to:
- Access to benefits seamlessly, whether remote, hybrid, or mobile
- Connect with physicians, pharmacists, life & nutrition coaches easily, in one unified app
- Book counselling, join fitness classes, or submit claims anytime, anywhere
But flexibility goes beyond work hours. GroupHEALTH plans allow employees to access their benefits online, anytime, whether they’re booking a massage, refilling a prescription, or submitting a claim. Everything is designed to be easy and digital-first, which fits Gen Z’s lifestyle perfectly.
3. They Want Benefits That Match Their Values
Gen Z values self-expression, equity, and long-term security1. They’re looking for employers who share these values—and benefits that reflect them. GroupHEALTH offers options that can include:
- Coverage for gender-affirming care
- Support for diverse family structures
- Wellness spending accounts to personalize their benefits experience
These features help create a benefits package that feels inclusive and aligned with what matters most to them.
4. Security for the Future
Gen Z may be young, but they’re already thinking ahead. With many having witnessed financial hardship in their families, job security and future planning are big priorities1. GroupHEALTH’s customizable benefits packages can include:
- Disability and life insurance
- Health and dental coverage that helps reduce out-of-pocket costs
- Optional retirement savings plans
- Return-to-work support and guided care plans during mental health leaves
These features offer the long-term peace of mind that Gen Z wants, and the kind of support that helps them build a stable future.
The Bottom Line
Gen Z is changing the workplace, and that’s a good thing. They’re raising the bar for mental health, inclusivity, flexibility, and long-term stability. GroupHEALTH is ready to meet them there, with benefits that reflect today’s needs and tomorrow’s dreams.
Want to learn more about how your benefits plan can help you attract and retain Gen Z talent? Let’s talk.
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